What we do

We help you understand and identify opportunities in the U.S. food market - We provide a full-range of services related to analyzing U.S. food markets, identifying opportunities, developing and testing concepts and products, and trade. More

We help you successfully market food products in the U.S.  - We provide marketing and commercialization plan development, analytic testing and label approvals, packaging design, sourcing brokers and distributors, sourcing contract packing and manufacturing, sourcing other logistical support, execution of marketing and sales plans, and ongoing project management. More

Qualitative Research Using
the Power of Photography

1. Who is World-Link Group?
2. Why do clients like us?
3. What's our focus?
4. What's our background in the U.S. food industry?
5. Who have we worked for?

1.  Who is World-Link Group?

World-Link Group is a Chicago-based consulting company. Our principals each have 25+ years' experience working for and consulting with a number of multi-nationals and other companies on five continents. We offer and believe in personalized service to our international clients and we assign senior staff to each client.

Back to Questions

2.  Why do clients like us?

Because World-Link accepts only a limited number of projects each year, each project gets our full attention. Clients like that -- and they like our quick turnaround on projects, our in-depth status reports, our action-oriented results, and the overall value they get in working with us.

Back to Questions

3.  What's our focus?

World-Link focuses on U.S. food markets and the following channels for trade: 

• Mass Market
• Specialty
• Health/Natural Foods
• Food Service

Back to Questions

4.  What's our background in the U. S. food industry?

World-Link has worked in all phases of food and beverage projects -- from concept development through product development, test marketing, and project management. Our category experience includes salad dressings, confectionery, cookies & crackers, hand-held snacks, soft drinks, juices, rice, bottled water, meat snacks, HMR, desserts, and others. We have put together project teams to offer turn-key service for clients and we have acted as importers.

Back to Questions

5.  Who have we worked for?

World-Link has worked for international companies such as Unilever (Germany), Cadbury-Schweppes (Germany), Kraft Foods (U.S.), Unican (Indonesia), Zentis (Germany), Barilla (Italy), Nabisco (U.S.), Nestlé (Europe), Fíor Uisce (Ireland), and Tetra-Rex (U.S.), as well as for a number of U.S. companies, including Keebler, Storck USA, Case Farms, Lesso Seafood, Specialty Foods, Sugar Grove Botanicals, and New Glarus Foods.

Back to Questions